How did you attract/address your audience?

Original images used for 'Elektro' front cover

Initial Plans For My Music Magazine - 'Elektro'

I have decided to price my magazine at £2.50 to hopefully entice my target audience. in comparison £2.50 is a cheaper price than a typical magazine, for example 'Mixmag' which is priced at £4.20. Initially I thought I could price my magazine at £4.00 but after looking at the results of a questionaire that I prepared one of the most popular prices that the target audience chose was £2.50. This influenced my choice of what price I would charge for the magazine. My magazine has a lower price than 'Mixmag' because the target audience is more likely to buy the magazine and hopefully enjoy reading it and purchase another issue. I have come to the conclusion to publish the magazine monthly because of the results of a questionaire had shown that the target audience had preferred a monthly publication. I have looked at similar magazines at retailers and most of them have between 100 to 150 pages so I have decided to have a similar size issue for my 'Elektro' magazine. I have chosen to devote 30% of the pages in an issue for advertising, and 70% I will use for feature articles and regular content, for example, the contents page, an editors letter, interviews, question pages and a place for readers to comment and for journalists/editors of the magazine to reply. I have chosen to base my magazine on various feature articles about Elecronica/Dance music. I have looked at what the target audience would like from this type of magazine and in a questionire I devised, I have chosen to include articles about what I expect they could possibly want from this type of magazine.