How did you attract/address your audience?

Original images used for 'Elektro' front cover

Initial Plans For My Music Magazine - 'Elektro'

I have decided to price my magazine at £2.50 to hopefully entice my target audience. in comparison £2.50 is a cheaper price than a typical magazine, for example 'Mixmag' which is priced at £4.20. Initially I thought I could price my magazine at £4.00 but after looking at the results of a questionaire that I prepared one of the most popular prices that the target audience chose was £2.50. This influenced my choice of what price I would charge for the magazine. My magazine has a lower price than 'Mixmag' because the target audience is more likely to buy the magazine and hopefully enjoy reading it and purchase another issue. I have come to the conclusion to publish the magazine monthly because of the results of a questionaire had shown that the target audience had preferred a monthly publication. I have looked at similar magazines at retailers and most of them have between 100 to 150 pages so I have decided to have a similar size issue for my 'Elektro' magazine. I have chosen to devote 30% of the pages in an issue for advertising, and 70% I will use for feature articles and regular content, for example, the contents page, an editors letter, interviews, question pages and a place for readers to comment and for journalists/editors of the magazine to reply. I have chosen to base my magazine on various feature articles about Elecronica/Dance music. I have looked at what the target audience would like from this type of magazine and in a questionire I devised, I have chosen to include articles about what I expect they could possibly want from this type of magazine.

Production of 'Elektro' Magazine - Part 1

Production of 'Elektro' Magazine - Part 2

Potential coverlines for Elektro magazine

-the UK's No. 1 electronic music magazine
-Best music magazine on the planet
-Music magazine to blow your mind
-the best music magazine around

Mise-en-scene of my front cover

On my font cover is an image of a teenager posing as a DJ. I chose this because I think it is a good representation of what my magazine is about. One way in which my front cover does this is that the colour scheme I decided to use is that of bright and vibrant colours in the front cover because it is similar to the flashing lights of the nightclubs and music festivals where this genre of music would usually be played at which reflects the style of my magazine and the Electronica/Dance musical genre that is relevant to the colour scheme I used.. I have a bold and big heading that stands out and attracts the readers attention to the cover and lets the readers know what genre of music the magazine is about. I settled on the name of 'Elektro' quite quickly as it is a stylisation of the name given to the genre of music that my magazine will cover. I feel this is a good title as readers can immediately know what to expect from the magazine and what they could find there.