Monday, 5 March 2012

Researching the market place

I based my initial ideas on a dance music magazine called 'Mixmag' the worlds biggest dance music and clubbing magazine. I liked the way this magazine is not only informative of events, but also displays a popular featured artist as the main theme for the the edition. The magazine layout is interesting as the artist is shown in the middle with other coverlines down each side. Each issue changes it's colour scheme to suit the theme of the artist or band displayed on the cover so every issue is different and easily recognised as the latest issue. On researching existing magazines, I found that ‘Mixmag’ would be the most likely competitor to the magazine I aim to base my magazine on as it is of a similar nature.

I also used my own experiences and intrests in the electronica/dance music industry to infulence my decision in the creation of the front cover and my ideas of the artists names that i designed and created.


I also found that this magazine is priced at £4.20 which is significantly more expensive than my plans for my ‘Elektro’ magazine. I decided that my magazine would be a monthly publication similar to Mixmag which is also published monthly. I discovered that the regular content of 'Mixmag' includes a DJ cover star displayed on the front cover, a free mix CD as an incentive  to purchase 'Mixmag', and usually there is guest interviews with various artists. The general content of the magazine is predominantly ‘all things dance’, this would be reflected in my own magazine. The latest issue of 'Mixmag' includes featured articles such as information on particular events for example, ultra music festival in Miami, an opportunity to win a residency in Ibiza, and a 10 page guest article edited by DJ Chuckie.

My 'Elektro' magazine is similar as it includes a DJ cover star and various different articles about Elecronica/Dance music.

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